INCOMPLETE
Q. How far does media ownership affect the consumption of media texts in the media area you have studied? --> what kind of effect does it have of people watching the film
belstone- british new ind. company - small budget- niche
vs warner bros. huge studio
media texts- films e.g. Wonder Woman, Tank 432
media area- film
media ownership- film studios e.g. Warner Bros., Belstone Pictures
AT&T
conglomerate - parent company
Warner Bros. Pictures
subsidiary
high concept film-blockbuster- a stars list,i, CGI, stunts, action
budget -production + marketing- wonder woman vs tank 432
total gross
box office- continue to sell apple tv, etc.
cast + presentation
funding
multi-role . small crews carrying out different areas if their job
marketing, distribution, exhibition
pre-sold elements- built over dc comics,
consumption-
has a huge effect
a lot.
conglomerate- company made up of other companies e.g AT&T -owns Warner Bros.
subsidiaries- company owned by a parent company
horizontal integration- where an organisation develops by buying up competitors in the same section of the market e.g. one music publisher buys out other smaller music publishers
or institutions diversifying so they produce and distribute across several media -e.g- AT&T -> Warner Bros. Pictures- Warner Bros. Music, etc
film- Warner Bros. Pictures, New Line Cinema, Castle Rock Entertainment
Warner Bros. buys New Line Cinema, Castle Rock Entertainment -eliminate competition, allows to stream line their operations and push projects into other companies
film, comic, tv, music
comic- DC Comics
TV- HBO, chat shows
Music- Water Tower Music
-more products cross promote each other
'syndicated'
competitions to winning tickets
vertical integration- stepping into a different area
----
Hollywood films vs Independent films
H- Afford to take more risks (but still mitigate)
Genre (generic) = safe
Pre-sold elements
Franchises (series of movies)
---
blockbuster-high concept movie
fight scenes
special effects- CGI
A list stars
tent pole movie
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I- Specific targeting of audience
Explore in between range safe genres
Film festivals
Original, stand alone, stories, scripts concepts
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different genres to target different target audiences
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warner bros picture- film production
Warner Bros. Pictures
Wonder Woman- $300 million budget, $150 million on production
$5 billion mark at global office in 2017 - $821 million worldwide
wonder woman premiered in Shanghai may 15 2017, US- June 2 2017- 2d, 3d, IMAX 3D
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introduction-
Example:
Media ownership influences the way in which audiences pay for films, giving us a variety of texts from which to choose. In recent years, the global cinema market has been dominated by generic 'Hollywood movies' with superhero stories leading the way.
1) Media ownership impacts the way audiences pay for films due to the way how studios distribute and exhibit their products differently. The global cinema market is dominated by Hollywood, the most influential movie industry in the world.
2) Media ownership has a huge affect on the consumption of films ... handed to us from a variety of texts.. ?
creates texts to pick from
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Warner Bros. and DC Comics- sibling companies owned by AT&T
Introduction- general introduction using info. in question
Warner Bros. info relevant to question
Example:
One of the leading studios responsible for this global dominance is Warner Bros. Pictures. Warner Bros. Pictures is a Hollywood film production and distribution company responsible for releasing between 20-30 big budget movies per year...
- Benefits from long standing reputation
- Original hollywood studios
- Company is now subsidiary of telecommunications company AT&T -making it part of one of the biggest media conglomerates in the world
- Positions warner bros. take full advantage of synergistic relationships with other companies
- Horizontal and vertical integration with subsidiaries DC Comics
- Led to years hugely successful films based upon DC Characters -examples
- Released first live action Wonder woman- budget,
- Investment in tentpole led to world gross of $21 million dollars
- Set to profit even more from sequel wonder woman 1984
- Distribution, Exhibition,
- budget , reduce risks
- high concept- actors, director, wider casting, training, GCI, stuntwork, action sequences, locations, costume, set design, lighting, planning, etc.
- Tentpole strategy
- pre sold elements- access to dc comics
- aim- wider audiences (global)
- marketing- social media, (Gal Gadot's insta, fc accounts, etc), snapchat and FB ww filters= participatory culture, trailers- youtube, traditional posters, toys games, product tie ins= Dr pepper, nascar
- other participatory factors (make up tutorials videos, mash ups, cosplay)
- maximise profits through creation of additional non-film revenue streams - non film revenue streams- merchandise, figures -selling rights to other company, soundtrack
- synergy- working together/ idea of everything looking the same- everything across all products looks the same-
- cheaper costs- economies of scale (drive price down when you are buying in mass (unit cost down) ) e.g. hiring
- faster and quicker service
- wider distribution -own distribution network, same company, across the world -avoid having to pay distributors
- more profits
- consolidation of power
- effectively save costs by doing business with sibling (other warner/ AT&T)
- by working alongside other warner /at&t companies, the synergistic benefits of cross promotion are effectively doubled- warner bros pictures works with warn bros music, water tower music
- vertical and horizontal integration
Paragraph Plan:
- Introduce Warner Bros Pictures as an example of Hollywood Industry
- Place WB Pictures in its company context i.e subsidiary- AT&T (owns warner), one of the biggest media conglomerate -company made up of smaller companies, etc
- Introduce Wonder Woman as example of the type of high concept, tentpole movie they make
- Focus to information relating WB and examples -relevant to question
- If question about ownership. company structure, Warner Bros Pictures as part of AT&T who now own Time Warner, what this allows in terms of horizontal and vertical integration, huge budgets, high concept, access to DC Comics rights
- Introduce Belstone Picture as an example of a new British independent filmmaker
- Place Belstone Pictures in its company context i.e. totally independent, small scale, struggle to secure funding, only two films released so far but others in production development
- Introduce Tank 432 as an example of the type of low budget, low concept, genre movie they make- why did they start with such a genre (horror)
- Focus to information relation to Belstone Pictures and Tank 432 which is relevant to question
- If question about ownership. Production: scale of production, budget, funding, multi-role, collaborative approach, controlled shoot (one farm, one tank), -Distribution/Exhibition: no cinema release, distribution deal with Kaleidoscope UK
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